H&M – Can the Fast Fashion Giant Transition into Green Future?

H&M – Can the Fast Fashion Giant Transition into Green Future?
Case Code: BECG184
Case Length: 13 Pages
Period: 2009-2022
Pub Date: 2024
Teaching Note: Available
Price: Rs.400
Organization: H & M Hennes & Mauritz AB
Industry: Retailing
Countries: Sweden
Themes: Corporate Responsibility, Business EthicsSustainability,Environmental Sustainability
H&M – Can the Fast Fashion Giant Transition into Green Future?
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In 2020, Sweden-based multinational fast fashion company H & M Hennes & Mauritz AB (H&M) announced a new collection of clothes under the brand ‘Monki’. What was unique about the collection was that it was made out of the Green Machine. The Green Machine technology was developed by HKRITA..

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